In the iGaming industry affiliate sites play a vital role. For punters new to the leisure activity they offer guides, insights, odds comparisons and most importantly tips to help players navigate an often confusing casino space. The newest programme on the scene is one called First.com which launched in November of last year. Despite being new they have quickly gained respect for being the most promising platforms in the UK’s iGaming scene.
What makes First stand out is its strong view to transparency, which is different to many other affiliate sites who rely heavily on marketing language. Honesty comes first with their reviews being built on facts and always open to any relationship with casinos they cover. This method brings trust which is vital in an industry where scepticism is at large.
They make their writing easily understood providing breakdown of games, payment systems and promotions that a beginner can grasp quickly. This method ensures that reviews are informative but also approachable.
The editing team at First has made the review process visible which shifts attention away from search engine optimisation and toward player experience. In this way it highlights casinos that offer a fair, player friendly experience with no flashy offers which have restrictive conditions.
The game library is another big factor in their assessments. They go for a more quality approach over vast options with one standout game being more worthy than hundreds of average ones. This outlook resonates with players who enjoy fairness over sheer volume.
With unlicensed operators and cybercrime on the increase, First only collaborates with casinos that are regulated by the UK Gambling Commission. This gives players confidence and promotes a healthier, safer IGaming environment.
“First’s” long term plan is beyond the UK and to expand internationally. They want to push for higher standards right across the global iGaming market. In our view this is not only ambitious but necessary as gambling regulations tighten worldwide which is leading to the surge in credit card casino popularity.
Another standout feature is its coverage of crypto casinos, many affiliate sites barely acknowledge cryptocurrency where First treats it as a legitimate and fast growing part of the industry. Considering the rise of Bitcoin and other digital currencies in gambling this focus pushes them far ahead of many competitors.
In a large market First manages to standout from others with its innovation, customer focused values as well as transparency. Many others rush for quick clicks, First are building something more sustainable with responsible gambling and educating players new and old in a forever changing industry.